Oriflame Appoints Kenneth Benaim Campbell CEO

Oriflame announced the appointment of Kenneth Benaim Campbell as Chief Executive Officer, effective immediately.

Kenneth joins Oriflame with over 30 years of international leadership experience and a distinguished career in the beauty industry. 

Kenneth is recognised for his strong people leadership, international experience, consumer focus and track record of driving growth and transformation in global organizations. 

Robert Bensoussan, Chairman of the Oriflame Board, commented: 

“Kenneth is an exceptional international leader with deep beauty industry expertise, extensive global experience and a strong track record of building brands, developing people and delivering results. The Board unanimously believes he is the right leader to guide Oriflame through its next phase of development and growth.”

He spent 27 years with L’Oréal, where he held senior leadership positions across Europe, Asia, and Latin America, leading businesses in mature and high-growth markets, including Germany, Spain, the United Kingdom, Mexico, Taiwan, China, and India.

Kenneth Benaim Campbell said: 

“I am honoured to join Oriflame. What attracted me most is the company’s unique entrepreneurial model, strong beauty heritage, talented people and global community of Beauty Entrepreneurs. I look forward working closely with teams around the world to build on the progress already achieved and unlock the significant opportunities ahead.”

Kenneth succeeds Anna Malmhake, who has decided to step down following her three-year tenure as CEO and President, during which time she oversaw the completion of Oriflame’s recapitalization and launched the company’s transformation strategy.

As Oriflame approaches its 60th anniversary, the company remains focused on strengthening its business, supporting its Beauty Entrepreneurs, accelerating its transformation plans and delivering sustainable long-term growth.